Product Growth
Let's Go Plan
Architected the mobile app UI/UX, download-optimized web architecture, and video-driven multi-channel marketing campaigns for an all-in-one AI travel planning platform.
Year :
2024
Industry :
Travel Technology / AI B2C Mobile App
Client :
www.letsgoplan.com
Project Duration :
6 months
01 / OUTLINE
Letsgoplan.com is an all-in-one, AI-powered B2C travel planning and booking application engineered to simplify complex trip logistics. The platform unifies itinerary creation, real-time booking engines, group expense tracking, and social travel coordination into a single mobile ecosystem. To capture market share in a highly competitive consumer travel tech space, the product demanded a friction-free mobile workspace paired with an aggressive digital acquisition engine
02 / OBJECTIVE
The core mission was to design a highly intuitive, mobile-first product experience that bridges the gap between trip inspiration and instant transaction. The objective was to architect the native application UI/UX, build a conversion-maximizing web presence, and execute dynamic, multimedia marketing campaigns engineered to rapidly accelerate app downloads and active user onboarding
03 / APPROACH
I orchestrated the comprehensive end-to-end launch loop, driving product design, web funnel optimization, and video-first performance marketing:
Mobile App UI/UX Engineering: Developed a comprehensive, high-fidelity app interface inside Figma. Focused heavily on creating clean, interactive step-by-step AI itinerary builders, seamless multi-provider checkout screens, split-payment interfaces, and low-friction group communication dashboards.
Conversion-Centered Web Design: Engineered an authoritative public-facing landing page structured specifically to highlight the app's unique value propositions. Implemented highly tested information architecture and responsive visual flows to convert web traffic into immediate App Store and Google Play downloads.
High-Impact Video Marketing Content: Scripted, directed, and produced sleek promotional video assets and motion-graphic walkthroughs. These videos were tailored to display complex app features—like live AI trip packing and group budget syncing—in seconds.
Cross-Channel Marketing Campaigns: Deployed and managed targeted user-acquisition campaigns across core digital ad networks. Utilized the custom-built video assets to run high-converting ad sets targeted directly at travel enthusiasts, digital nomads, and group coordinators.
04 / OUTCOME
Successfully engineered a unified product design framework and a scalable marketing machine that established Letsgoplan.com as a premier player in travel technology. The seamless alignment between an intuitive, high-utility app layout, an optimized download funnel, and high-converting video ad campaigns triggered an immediate acceleration in app installs, user activation rates, and social sharing metrics.
More Projects
Product Growth
Let's Go Plan
Architected the mobile app UI/UX, download-optimized web architecture, and video-driven multi-channel marketing campaigns for an all-in-one AI travel planning platform.
Year :
2024
Industry :
Travel Technology / AI B2C Mobile App
Client :
www.letsgoplan.com
Project Duration :
6 months
01 / OUTLINE
Letsgoplan.com is an all-in-one, AI-powered B2C travel planning and booking application engineered to simplify complex trip logistics. The platform unifies itinerary creation, real-time booking engines, group expense tracking, and social travel coordination into a single mobile ecosystem. To capture market share in a highly competitive consumer travel tech space, the product demanded a friction-free mobile workspace paired with an aggressive digital acquisition engine
02 / OBJECTIVE
The core mission was to design a highly intuitive, mobile-first product experience that bridges the gap between trip inspiration and instant transaction. The objective was to architect the native application UI/UX, build a conversion-maximizing web presence, and execute dynamic, multimedia marketing campaigns engineered to rapidly accelerate app downloads and active user onboarding
03 / APPROACH
I orchestrated the comprehensive end-to-end launch loop, driving product design, web funnel optimization, and video-first performance marketing:
Mobile App UI/UX Engineering: Developed a comprehensive, high-fidelity app interface inside Figma. Focused heavily on creating clean, interactive step-by-step AI itinerary builders, seamless multi-provider checkout screens, split-payment interfaces, and low-friction group communication dashboards.
Conversion-Centered Web Design: Engineered an authoritative public-facing landing page structured specifically to highlight the app's unique value propositions. Implemented highly tested information architecture and responsive visual flows to convert web traffic into immediate App Store and Google Play downloads.
High-Impact Video Marketing Content: Scripted, directed, and produced sleek promotional video assets and motion-graphic walkthroughs. These videos were tailored to display complex app features—like live AI trip packing and group budget syncing—in seconds.
Cross-Channel Marketing Campaigns: Deployed and managed targeted user-acquisition campaigns across core digital ad networks. Utilized the custom-built video assets to run high-converting ad sets targeted directly at travel enthusiasts, digital nomads, and group coordinators.
04 / OUTCOME
Successfully engineered a unified product design framework and a scalable marketing machine that established Letsgoplan.com as a premier player in travel technology. The seamless alignment between an intuitive, high-utility app layout, an optimized download funnel, and high-converting video ad campaigns triggered an immediate acceleration in app installs, user activation rates, and social sharing metrics.
More Projects
Product Growth
Let's Go Plan
Architected the mobile app UI/UX, download-optimized web architecture, and video-driven multi-channel marketing campaigns for an all-in-one AI travel planning platform.
Year :
2024
Industry :
Travel Technology / AI B2C Mobile App
Client :
www.letsgoplan.com
Project Duration :
6 months
01 / OUTLINE
Letsgoplan.com is an all-in-one, AI-powered B2C travel planning and booking application engineered to simplify complex trip logistics. The platform unifies itinerary creation, real-time booking engines, group expense tracking, and social travel coordination into a single mobile ecosystem. To capture market share in a highly competitive consumer travel tech space, the product demanded a friction-free mobile workspace paired with an aggressive digital acquisition engine
02 / OBJECTIVE
The core mission was to design a highly intuitive, mobile-first product experience that bridges the gap between trip inspiration and instant transaction. The objective was to architect the native application UI/UX, build a conversion-maximizing web presence, and execute dynamic, multimedia marketing campaigns engineered to rapidly accelerate app downloads and active user onboarding
03 / APPROACH
I orchestrated the comprehensive end-to-end launch loop, driving product design, web funnel optimization, and video-first performance marketing:
Mobile App UI/UX Engineering: Developed a comprehensive, high-fidelity app interface inside Figma. Focused heavily on creating clean, interactive step-by-step AI itinerary builders, seamless multi-provider checkout screens, split-payment interfaces, and low-friction group communication dashboards.
Conversion-Centered Web Design: Engineered an authoritative public-facing landing page structured specifically to highlight the app's unique value propositions. Implemented highly tested information architecture and responsive visual flows to convert web traffic into immediate App Store and Google Play downloads.
High-Impact Video Marketing Content: Scripted, directed, and produced sleek promotional video assets and motion-graphic walkthroughs. These videos were tailored to display complex app features—like live AI trip packing and group budget syncing—in seconds.
Cross-Channel Marketing Campaigns: Deployed and managed targeted user-acquisition campaigns across core digital ad networks. Utilized the custom-built video assets to run high-converting ad sets targeted directly at travel enthusiasts, digital nomads, and group coordinators.
04 / OUTCOME
Successfully engineered a unified product design framework and a scalable marketing machine that established Letsgoplan.com as a premier player in travel technology. The seamless alignment between an intuitive, high-utility app layout, an optimized download funnel, and high-converting video ad campaigns triggered an immediate acceleration in app installs, user activation rates, and social sharing metrics.